Founder Talk

Baby J and I invite you into the storybook world of Brielle & Briar.

In the 1970s, my late grandmother owned a baby boutique called Bonnie Babes. Brielle & Briar carries that thread forward - even down to our “BB” initials - continuing a quiet family tradition of dressing little ones with care and intention.

This brand isn’t accidental. It’s rooted in memory, in legacy, and in a love for children’s clothing.

Through Brielle & Briar, I’m building a modern vintage-inspired brand with soft silhouettes, thoughtful details and collections designed to feel both nostalgic and new.

Every storybook has a beginning and our first chapter was on Vinted. I began curating a collection of childrens’ clothing and the response was overwhelming. Before long I was increasing stock, introduced new collections, adding Brielle & Briar labels to our items and ordering our own branded bags. Even then, I still couldn’t quite keep up with demand and so our website became our new home.

I’m so glad to have you here.

Kirsty x